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Searching for B2B clients in Russia

We are usually approached by B2B companies to promote their websites in Yandex and Google search results, which is often long and expensive. At the same time, there are ways to search for partners without a large investment, and sometimes even free (not counting your time). One of the ways to do it is to publish your products on the most popular B2B platforms and marketplaces of Russia, Ukraine or Belarus. I’d like to describe these platforms in this article.

What you should pay attention to?

Most of these platforms, in addition to the catalogue itself, have internal search engine. Try to use keywords in item names and descriptions. In the description use main key phrase and various forms of word-combinations with additional product characteristics that your potential clients may put in the search box. You may also specify your country in the title and description, because many clients are looking for products from a certain country, and this will give you an advantage in the search engine on this site.

Tiu.ru

http://tiu.ru

One of the largest portals which offers more than 370,000 companies from Russia. Catalog includes industrial and consumer goods and services. It allows you to place your offer for both retail and wholesale. In the settings you can specify countries and regions in which your company supplies.

Platform has separate sites for Belarus, Ukraine and Kazakhstan:

http://deal.by
http://prom.ua
http://satu.kz

The number of visitors
960K per month

All.biz

http://all.biz

International online directory of goods and services that are published by companies from all around the world. After you publish your offer, it will display simultaneously in 26 languages. For Belarus, Ukraine and Kazakhstan there are separate sections that can be switched at the top of the page.

The number of visitors
http://ru.all.biz — 4M month
http://ua.all.biz — 2.5M per month
http://kz.all.biz — 1.5M per month

Flagma

http://flagma.ru

This platform currently has only Russian version, but English version is in preparation. Page with Russian companies is located on http://flagma.ru but here only companies from Russia can place their offers.

The number of visitors
http://flagma.ru — 1.1M per month
http://flagma.ua — 700K per month
http://flagma.by — 130K per month

AgroServer

http://www.agroserver.ru

agroserver

Russian agrarian and industrial portal. Companies from around the world can add their products here.

Categories:

Construction equipment
Manufacturing and raw materials, machinery
Equipment
Animal feed
Land and agricultural property
Agro chemicals
Packaging
Services (rental, repair of machinery, logistics, etc.)

The number of visitors
1-2M per month, depending on the season

Opt-Union

http://www.opt-union.ru

opt-union

Wholesales platform, one of the oldest and most popular wholesale trade projects in the Russian-speaking internet. More than 780 thousand registered enterprises from Russia.

The number of visitors
500K per month

B2B Center

eCommerce platform which unites more than 30 marketplaces operating in different sectors of the economy. These include energy, petrochemicals, metallurgy, machinery, automobile industry, telecommunication sector, housing and utilities, civil aviation complex, agro-industrial complex, nanotechnologies and many other areas.

B2B-Center is divided into two regional platforms:

There is also a separate platform for various industries:

The number of visitors
360 thousand per month

PulsCen

http://www.pulscen.ru

PulsCen — trading platform in Russia and CIS

PulsCen is a trading platform with over 6 million products from dozens of categories, including devices and parts, industrial, consumer goods, construction and repair, electronics, agriculture. The service is divided into several cities of Russia, has separate websites for Belarus, Ukraine, Kazakhstan and countries outside the CIS. You can choose region at the bottom of the page.

The number of visitors
8-10M per month

***

It is necessary to create product descriptions in Russian or Ukrainian languages on these platforms. Of course, you’ll need to be familiar with industry-specific terminology. As I mentioned in the beginning, keywords have a direct impact on whether your potential clients will find your goods using inner search engine on these platforms. Remember that Google’s automatic translation does not always cope with the correct translation of terminology. Try to find a translator with experience in your branch.

Thank you for sharing this:

1 Comment Searching for B2B clients in Russia

  1. Joseph Ogunbiyi

    Thanks for compiling this list. Very useful.

    On the other hand, it’s sad that this is all Russia can boast of in terms of B2B internet presence.
    A country 1/6 of the earth (territory-wise), with population of over 150 million, etc.

    Well, you can add us to the list.
    http://www.yugmed.ru
    http://www.yugmed.com

    YugMed is niche B2B portal the serving manufacturers and suppliers of various products and services used in the global medical industry. The portal is multi-lingual and international oriented.

    Once again, thanks for your efforts.
    Project director,
    Dr. Joseph Ogunbiyi,
    yugmed.ru
    yugmed.com
    – Medical B2B portal.

    Reply

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